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Нашата мисия? To help people capture and share their lives. How we chase it? By making innovative creative tools that no one else is crazy enough to build.
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How It All Started
In 2015, we founded Insta360 because we wanted a better way to share experiences. We’d been searching for a 360 camera that would allow us to share great moments with people anywhere in the world — not just snapshots or partial glimpses, but full, immersive moments. When we couldn’t find the right gear to realize this vision, we decided to build it ourselves. We haven’t stopped building since.
Fast Facts
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Insta360 is founded with a mission to help people capture and share their lives.
Insta360 Nano
Insta360 Nano is the first-ever product that allows people to shoot 360 photos and video straight from their phone.
Insta360 Pro
The six-lens Insta360 Pro disrupts a market dominated by complex custom rigs, making professional VR filmmaking accessible and efficient for the first time.
Insta360 ONE
The world’s first 360 action cam, Insta360 ONE lets users “shoot first, point later” with intuitive mobile reframing software.
Insta360 Pro Gets “Google Street View ready”
Insta360 partners with Google to make it easy for anyone to contribute to Google Maps Street View. Insta360 Pro is the first camera certified for vehicle-mounted use, letting creators outfit their own “Street View cars.”
FlowState Stabilization
Insta360 ONE is updated with FlowState stabilization, a groundbreaking algorithm that achieves gimbal-like stabilization without the need for any accessories. The technology becomes a mainstay of Insta360 cameras.
Insta360 Hits the Apple Store
The Apple Store kicks off global sales of Insta360 ONE. Insta360 becomes the first 360-degree camera brand available in the Apple Store.
Adobe Integration
Insta360 cameras are integrated with Adobe Premiere Pro, introducing creators to an efficient new “no-stitch” workflow.
Insta360 Pro 2
Insta360 Pro 2 makes professional VR capture easier, faster and sharper than ever. FlowState stabilization unlocks dynamic new camera movements in VR filmmaking.
Insta360 ONE X
Insta360 ONE X is a 360 action cam that offers an unmatched combination of features and ease of use. It’s a breakthrough in introducing a broad community of creators and athletes to the creative potential of a “shoot first, point later” reframing workflow.
NASA Streams Mars InSight Landing
NASA uses Insta360 Pro and Pro 2 to bring the world an immersive live stream of mission control at the climax of the InSight mission to Mars. The space agency wins an Emmy for the project.
Matterport Partnership
Insta360 partners with innovative virtual tour platform Matterport, allowing anyone to simply and efficiently create immersive, 3D virtual tours.
Insta360 EVO
Insta360 EVO lets creators capture lifelike 180 3D and immersive 360 with a single foldable camera.
Insta360 Titan
The eight-lens, 11K Insta360 Titan brings VR production to cinematic standards for the first time.
Insta360 GO
Insta360 GO, the “twenty-gram steady cam,” becomes the world’s smallest stabilized camera and radically expands the creative potential of an action cam.
Insta360 ONE R
Insta360 ONE R uses a unique interchangeable-lens design to combine a 360 camera with a high-performance wide angle shooter. As WIRED puts it, ONE R “challenges the basic assumptions of what an action camera can be.”
Leica Partnership
Insta360 and legendary camera maker Leica partner to innovate the action camera market. Their first co-engineered product is the Insta360 ONE R 1-Inch Edition, which uses a 1-inch sensor and Leica optical expertise to achieve the best image quality ever in an action cam.
Verizon’s 5G 8K Live Stream
Verizon makes history, using Insta360 Pro 2, Insta360 8K Live software and their own 5G network to transmit an immersive 8K live stream of the Pro Bowl.
World’s Most Innovative Company
Fast Company honors Insta360 as one of the world’s most innovative companies. The publication cites Insta360’s runaway success in becoming the world’s top 360 camera maker.